Start from the Setup page
Open Setup in the sidebar. It lists what’s left before you can launch, and offers two quick starts:- From your website: paste your site’s address. Rally proposes your brand identity, product knowledge and program details, and you review each before it’s saved.
- With a coding agent: connect Claude Code, Codex or Cursor over MCP. The agent works through the checklist and asks you only where a person is needed.
Or start from a template
Open Templates to copy the structure of a program you know, such as a revenue-share or per-post program modeled on a public one. Rally tailors the template to your brand, and you review every field before it becomes a draft program.Fill in the program
Each program has tabs for the parts creators see and the rules behind them:1
Terms and review
Write the terms, choose the content formats and platforms you want, and set the review policy.
2
Rewards
Add one or more reward rules: what a creator earns for a post, a view milestone, a signup or a sale.
3
Payouts
Set the hold period, payout minimum and schedule. See Schedules, holds and refunds.
4
Page and form
Customize the public program page and the application form creators fill in.
Publish and invite
Publishing a program makes its page and application form live. From then on:- Creators can apply from the program page. See Recruit creators.
- You can invite creators by email from All creators.
- Changes to terms, rewards or payout settings create a new version, so creators always know which terms they joined under.