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Rally has a remote MCP server. Point an MCP client at it and the agent gets the same abilities as a member of your team: it can read your programs, creators, briefs, content, tracking and payouts, and it can make changes. The server is at your workspace’s address:
If you use a custom domain for Rally, the server is at https://<your domain>/mcp instead.

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What an agent can do

Anything a person with the same role can do in the app. Some examples:
  • Set a new workspace up from your website: brand identity, product knowledge, the first program, briefs and tracking.
  • Write and publish a brief, assign it, and chase creators who are behind.
  • Review submitted content against the brief and approve or request changes.
  • Make AI ads from a brief, run them, and act on the ad optimizer’s suggestions.
  • Explain the week: who is performing, what is stuck, what earned money, what to do next.
  • Prepare payouts for a person to approve.
Every change an agent makes is recorded in your audit log under the key or person it acted as, marked as made over MCP.

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Who can connect one

Anyone with access to Settings → Agents & MCP can create an agent key. Only a brand owner can create a key with the owner role, or an autonomous key (one that does not stop for approval). MCP is included on every paid plan.

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How it stays safe

Roles

A key acts with exactly one team role. An agent with the content reviewer role cannot touch payouts, however it is asked.

Approvals

Money, publishing, ad spend, deletions and access changes wait for a person to confirm in Rally. See Approvals and roles.

Plan limits

The same limits as the app. An agent cannot do more than your plan allows.

Revoke any time

Revoking a key signs the agent out immediately.

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Two ways to connect

Create a key in Settings → Agents & MCP and paste it into your client’s config. The agent acts as the key, with the role you gave it. Best for coding agents and anything that runs unattended.

Quickstart

Connect your client in a few minutes.

For creators

Creators can connect their own assistant to their portal too.